Innovation Meets Tradition

LesAmis Boutique remains a distinguished name in the luxury fashion market across the Middle East, continuing to reflect the evolving tastes of its clientele while staying firmly grounded in its roots of timeless elegance and exceptional craftsmanship.

LesAmis has carved out a reputation for selective growth, expanding only in key markets where its philosophy of luxury, artistry, and tradition is truly valued. The boutique’s stores offer an immersive, high-touch shopping experience, complete with personalized services such as custom tailoring, private shopping appointments, and exclusive events for its loyal clientele.

Looking ahead, LesAmis remains focused on preserving the values that have guided its success which is offering a refined, high-end shopping experience, staying attuned to the evolving needs of its customers, and ensuring that each piece in its collection continues to embody the same level of sophistication and artistry that the brand has always been known for.

The story of LesAmis Boutique is one of vision, craftsmanship, and resilience. It’s a celebration of tradition and timeless luxury, delivered in a way that feels as relevant today as it did at the brand’s inception. As LesAmis moves into its third decade, the boutique’s commitment to excellence, personalized service, and enduring style ensures that it will remain a beloved and influential name in the luxury fashion scene across the Middle East for many years to come.

Focused Regional Presence

By 2017, LesAmis Boutique had firmly established itself as one of Lebanon’s premier luxury fashion destinations. With its growing reputation and loyal clientele, the brand sought to expand its reach beyond Lebanon and into the broader Middle East. The vision was to bring the signature style of LesAmis to a wider audience without sacrificing the exclusivity, quality, and craftsmanship that had made it beloved by many.

LesAmis opened its first regional store in Doha, Qatar, followed shortly by a boutique in Riyadh, Saudi Arabia. These cities were carefully chosen for their status as leading hubs of luxury and fashion in the Middle East. The move marked an exciting chapter in the brand’s growth, as it introduced its signature blend of timeless elegance and personalized service to a wider, yet discerning audience.

Each new store captured the sophisticated essence of the original Beirut location, offering finely curated garments and accessories in an elegant, inviting setting. The focus remained on high-quality craftsmanship and exclusivity, with the boutiques providing bespoke services like custom tailoring and private shopping experiences for their most loyal clients.

As LesAmis expanded across the region, the brand maintained its commitment to offering a selective, high-touch experience that stayed true to its roots.

A New Chapter

LesAmis Boutique had firmly established itself as one of Beirut’s premier luxury fashion destinations. The Kisso family, driven by a shared vision of combining exceptional craftsmanship with timeless elegance, created a brand that became synonymous with luxury in Lebanon. But their ambitions extended beyond Beirut.

The Kisso family began expanding the brand’s presence across Lebanon, opening more than 12 locations in key cities and towns. Each new boutique maintained the signature style of the original Beirut flagship, combining sophisticated design with a warm, personalized shopping experience. LesAmis boutiques became destinations in themselves, offering not just luxury garments but a space where customers could enjoy exceptional service and bespoke styling.

As the network of stores grew, so did the brand’s collection. The range expanded to meet the needs of an increasingly diverse and discerning clientele, offering a wider selection of elegant garments and accessories. The boutiques became known for impeccable tailoring and styling advice, ensuring customer satisfaction.

By 2010, LesAmis was a household name in Lebanon, beloved for its exquisite craftsmanship, exclusive designs, and commitment to luxury. While the brand’s reach remained focused within Lebanon, its success laid the groundwork for future expansion across the Middle East.

A Vision in Beirut

LesAmis Boutique was founded in 1986 in the heart of Beirut, Lebanon, by the Kisso family, who sought to redefine the concept of luxury fashion. At a time when the city was still healing from the scars of its recent history, LesAmis emerged as a beacon of hope, creativity, and elegance. Inspired by the rich cultural heritage of Lebanon, LesAmis set out to create a space that would not only offer luxury garments but also serve as a testament to the timeless craftsmanship and refined taste that the region was known for.

The boutique opened its doors as a small, intimate shop, carefully curated with an exclusive selection of high-end fashion and accessories. It immediately captured the attention of Beirut’s elite, who appreciated its unique blend of classic sophistication and contemporary sensibility. LesAmis was more than a boutique, it was a reflection of the modern, cosmopolitan spirit of Beirut, a city at the crossroads of tradition and modernity.

Despite its humble beginnings, LesAmis quickly built a reputation for offering impeccably crafted garments and personalized service, attracting a loyal clientele who valued quality above all else. The boutique became a sanctuary where women could find exquisite pieces that were both timeless and innovative, setting the stage for a brand that would soon make its mark across the region.